CLIENT: University of Johannesburg – 101 Seats of knowledge
BRIEF: Start a fundraiser to get money for the digital library project. This project aims to take the entire UJ library online and with that open the library to more students.
BIG IDEA: We collaborated with 101 different local artists and asked them to create a seat or chair that represents knowledge. These artworks were then auctioned of via a bidding portal that custom designed and built for the occasion. All of the proceeds went to the digitisation of the library and was a huge success.
CLIENT: Old Mutual
BRIEF: Relaunch the internal recognition program with an updated name, logo and internal assets to get staff motivated to use the recognition platform
BIG IDEA: Greatness must be rewarded
CAMPAIGN LINE: Greatness gets the glory
ROLLOUT: Emailers, internal banners, video assets for whatsapp and screensavers
CLIENT: University project
BRIEF: Create an addictive app game
BIG IDEA: Beezlebub is a demon banished to earth. He feasts on small forest animals for fun. Using the accelerometer you must tilt your device to navigate the creatures toward Beezlbub's mouth
BRIEF: Create a logo and visual identity for this online lottery platform that uses live online game drives to educate and involve people in saving wildlife through gambling
BIG IDEA: A bold, colourful and abstract take on African patterns and culture
CLIENT: VodaPay
BRIEF: Launch VodaPay's 5 new payment methods for SMME's in South Africa
BIG IDEA: Showcase how smoothly these payment methods work for your business
CAMPAIGN LINE: Get paid in one smooth move with VodaPay
ROLLOUT: GDN Banners, Social Media, Gmail banners, Youtube ads, Digital Billboards, Radio.
CLIENT: ELO – Electronic Learning Opportunities
BRIEF: Plan and design an app and visual identity that can take over all paper driven processes within South African schools.
BIG IDEA: Creating a friendly face with the 'elo' and making the platform as easy and friendly as possible for admin staff, teachers, students and parents.
ROLLOUT: Explainer video, website, app, visual identity and emailers
Blood Brothers is an annual show where various South African artists collaborate and perform. This show is done in collaboration with the Vrede Foundation, who raises funds for cancer
research and patient care.
In 2017, the development team at WeFuse and I put together a site to showcase the event and drive people to buy tickets online. Even though the photography was supplied, the website design was done by the WeFuse team with myself as lead designer.
CLIENT: VodaLend
BRIEF: Showcase businesses that have successfully received lending from VodaLend and that have grown their businesses
BIG IDEA: Building your business up on your own terms with a lending partner that understands your business needs
CAMPAIGN LINE: Build your business your way with VodaLend
ROLLOUT: GDN Banners, Social Media, Gmail banners, Youtube ads, Digital Billboards, Radio.
CLIENT: JSE
BRIEF: Create something exciting to help people engage with the JSE stand at the Money Expo in Sandton JHB.
BIG IDEA: We created an interactive app game, played on tablets at the JSE stand. The game included high and low risk factors and asked the player to navigate through the 'investment' field by tilting the tablet. The players with the highest scores each day won a variety of prizes.
CLIENT: Vodacom Business
BRIEF: Launch and internal motivation campaign to get staff members excited about the new year
BIG IDEA: Reset your mindset to love what you do and great things will happen
CAMPAIGN LINE: REset
ROLLOUT: Emailers, internal banners, video assets for whatsapp, screensavers and desk drop items
CLIENT: University Project – PFFT
BRIEF: Create a non-profit channel to help create awareness around saving the planet
BIG IDEA: People generally blow off conservation and don't really care. By creating fun little animations on how the various animals are being wiped off the earth PFFT hopes to create some awareness and get people to give a sh*t
CAMPAIGN LINE: Don't blow them off
ROLLOUT: Vimeo channel videos
CLIENT: Absa
BRIEF: Absa has an SMME solution that can help South African entrepreneurs grow their businesses. Create awareness of this solution in an easy and understandable way.
BIG IDEA: Get into a relationship with Absa's SMME solutions and have a partner that knows your business as well as you do. Using the various life events on Facebook we can showcase how Absa can help your business grow and why you should partner with them.
ROLLOUT: Social Media, Newspaper ads, Print ads and Online Banners.
CLIENT: MOOD Gin
BRIEF: Create enticing packaging for the MOOD advent calendar
BIG IDEA: Showcase the various flavourings that can be used with gin on the box
CAMPAIGN LINE: Where the MOOD takes you
A Facebook microsite where users can select their party ‘pack’ to win tickets to the Enter the Woods event. The microsite generated a glitched gif with your profile picture and your party animal persona alongside your pack members.
The teaser videos as well as the launch video was done by the Mortimer Harvey team with myself as lead art director.
A small side project turned into a business. This is a brand identity for a small start-up company doing website design and development to help other start-ups get going.
CLIENT: Canine Cuisine
BRIEF: Launch the new brand of vet quality dogfood that is available in all retail stores.
BIG IDEA: Create a campaign where we highlight the benefits of this high quality food for the dog by giving scientific facts.
